Russian Express

What feature of the hotel chain Rocco Forte?

The brand of class “luxury” Rocco Forte Hotels has appeared on the international hotel market in 1997. Today, the collection of hotels consists of eleven objects, which proudly towering in the UK, Germany, Italy, Belgium and Russia.

First of all it should be noted that this is not a hotel chain, a collection of Rocco Forte Hotels, which is owned by sir Rocco Forte and his partners.

The Rocco Forte’s slogan is “Affordable luxury and attention to detail”, because most of the hotel clients — executives, prominent businessmen, politicians, artists who travel a lot and know a lot about the philosophy of hospitality.Exquisite style and sensitivity to detail, the widespread use of innovative technologies and very high level of service – all that distinguishes high-class hotels, The Rocco Forte Collection. They have absolutely everything. The management of the hotel tries to take into account all wishes of the guests, not even spoken aloud.

The majority of the Rocco Forte hotels are located in restored historical buildings, but their interior is eclectic and incorporates elements of different styles. Each of the hotels features individuallydesigned project, which reflects the peculiarities of the country and the city where it is located. All projects are overseen by the corporate Director of design Olga Polizzi, sister of sir Rocco.

Clients from Russia at Rocco Forte Hotels is one of the most desirable: in some hotels the share of bookings from Russia reaches 15%. Our compatriots are booked by the most prestigious rooms, actively use additional services. Therefore, in all the hotels over the past years, a Russian-speaking staff, free program “five Star service for children”.

Collection Rocco Forte Hotels has received many prestigious hotel awards: the winners of the Luxury Travel Reader Awards, which was held in London in January 2007. The company ahead of its competitors – the Four Seasons and One&Only Resorts – in the category “Best hotel chain”. Hotel Rocco Forte Villa Kennedy, which opened in Frankfurt in March 2006, entered the top three best hotels in the category “Best new hotel”. Hotel Rocco Forte Brown s Hotel joined the “gold list” world’s best hotels-2008 Condé Nast Traveler and consists in Leading Hotels of the World. The brand owner sir Rocco Forte knighted for great achievements in the field of British tourism and is the winner of the Italian award cross “For merits before the Italian Republic”.

Hotel collection Rocco Forte Hotels

The first hotel collection “Rocco Forte” became The Balmoral Edinburgh.

In addition to this hotel in the UK, the brand represented by the famous London hotel “Brown’s” and “Lowry” in Manchester and “St. David’s Hotel & Spa” in Cardiff, three hotels in Germany “Villa Kennedy” (Frankfurt), “De Rome” (Berlin), The Charles Hotel (Munich), Italy — “Hotel Savoy” (Florence) and “Hotel de Russie” (Rome), Le Richemond in Geneva and Prague “The Augustine” and Golf resort in Sicily, “Verdura Golf & Spa” and hotel in Belgium “Amigo”. In Russia sir Rocco, the founder of the brand is owned by St. Petersburg “Astoria” and the legendary “Angleterre”. The latter, however, is not formally belongs to the collection of Rocco Forte Hotels. The company’s representatives do not hide their ambitions for the Moscow hotel market, but so far there are no particular agreements.

And the company the Rocco Forte Collection released information about the ambitious project in the middle East. New luxury owned by the Rocco Forte Collection will be located near the exhibition centre Abu Dhabi international airport and Yas island. The Rocco Forte Abu Dhabi is planned to open this year, now being completed 12-storey building with 280 rooms. The first African hotel prepares to open in Marrakech. Scheduled to open under the brand Rocco Forte hotels of luxury in 2012 in Jeddah (Saudi Arabia) and to take control of a Cairo hotel “Shepheard”, whose history began in 1841.

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